GardenFever
03
Redesigned GardenFever’s digital experience with user-centered UX strategies to improve navigation, usability, and conversions.
Nov 13, 2022
Garden Fever
UX Designer
Web Design
I conducted user research, affinity mapping, and usability testing to uncover pain points in the shopping journey. Using wireframes, prototyping, and UX copy, I delivered a streamlined and intuitive interface that enhanced the brand’s online presence and fostered customer engagement.
User Research & Insights
I conducted usability studies, empathy mapping, and journey mapping to uncover pain points around scheduling curbside pickups, saving favorites, and navigating checkout. These insights guided design iterations that prioritized clarity, speed, and convenience during pandemic-driven shopping changes.