Brand Proposal · KelleeSetGo Digital Marketing Case Study
Digital Marketing · Brand Strategy
A 75-page digital marketing and brand storytelling proposal for KelleeSetGo — the Travel Channel adventure brand of Kellee Edwards, licensed pilot, scuba diver, and mountaineer.
Scope of Work
KelleeSetGo is one of the most distinctive brands in Black women's adventure travel — a licensed pilot and Travel Channel host with 15 years of journalism experience and a following built around fearless, purpose-driven exploration. This graduate-level marketing case study, produced through SNHU's Digital Marketing program, delivered a full brand storytelling and content marketing strategy for the KelleeSetGo brand under NomadINK Digital Marketing.
Brand Messaging Campaign Video Production
The proposal covered brand narrative and origin story development, competitive analysis of 5 travel brand competitors, audience persona research (5 detailed personas), SWOT analysis, SMART goals and KPI framework, a full social media content strategy across 7 platforms, blog post content and SEO keyword strategy, email marketing templates, a video storyboard and campaign messaging for two campaigns (#WalkIntoMyDreams and #TakeYourFirstSteps), Instagram mockups, content calendar, and a 2-week strategic implementation timeline.
This work demonstrates full-cycle digital marketing strategy, content writing, persona development, competitive analysis, and campaign execution — all applied to a real nationally recognized brand.
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