Proposal Portfolio

My Portfolio

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Limited engagements available.

Senior-level federal proposal support, built to win.

Limited engagements

available.

Senior-level federal

proposal support,

built to win.

My Case Studies

Design Rooted in Strategy and Innovative Technologies

15+ years of graphic design, brand strategy, and human-centered UX — combined with 16 years of federal proposal expertise and modern AI-enhanced workflows.

In the last seven years, I studied cutting-edge, user-centered design for web and mobile applications. I learned to apply cognitive and emotional design frameworks, iterative testing methodologies, and agile processes to produce strategic, human-centered deliverables.

The result: design solutions that don't just look good. They perform, persuade, and convert.

Strategic Campaign Brand Proposal

Full proposal management demonstration using brand storytelling and content strategy frameworks for lead generation and measurable deliverables. The marketing strategy relied heavily on audience demographics and market trend segmentation for content creation, while maintaining quantifiable brand metrics.

Download the Brand Proposal.

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UX Case Study - GardenFever app

Extensive competitive analysis, user persona development, and value proposition mapping identified key market gaps and user pain points — driving UX design solutions for web and mobile that addressed COVID-era customer needs for stakeholders and end-users.

Download the UX Case Study.

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Brand messaging, KelleeSetGo Brand. I followed the steps in the

Content Marketing Planning Template,

creating the following for my final marketing plan:

SWOT Analysis, SMART Goals, Action Plan,

Personas, Branding Guidelines, Competitive Analysis.

Brand messaging, KelleeSetGo Brand.

I followed the steps in the

Content Marketing Planning Template,

creating the following for my final marketing plan: SWOT Analysis, SMART Goals, Action Plan, Personas, Branding Guidelines, Competitive Analysis.

DEDICATION TOWARDS

THE MISSION.

From its conception, the KelleeSetGo brand elevates

women to face their fears and live their dreams starting with

travel through any phase of their lives.

The Kellee Set Go brand strategically positions itself

as a “fearless, pioneering adventurer” (KelleeSetGo)

while simultaneously bringing travel news journalism to its

audience as a testament for others to follow. If she can do

it, so can you

Spearheading The CommIT Factor ™, speaking engagement Kellee

Edwards eveals, “I explore by land, air, and sea, as a pilot, scuba diver,

and mountaineer. Recently, I was named the “most interesting woman

in the world” by Outside Magazine. I got the Travel Channel show,

not from the “It Factor,” but from the “CommIt Factor (Edwards).”

On this stage, she urges her audience, “Be brave enough to find

the life You want, and courageous enough to chase it ” (Kellee Set

Go!, 2021). This rallying cry resonates with women on social

media, garnering a large following.

“The Kellee Set Go brand strategically positions itself as a “fearless,

pioneering adventurer” (KelleeSetGo) while simultaneously

bringing travel news journalism to its audience as a testament for

others to follow.

Brand Message

If she can do it, so can you!