Challenge

Create engaging educational content about traditional herbs for the YouTube platform that balances entertainment value with accurate health information. Content must appeal to both wellness beginners and experienced practitioners while maintaining cultural authenticity.

The Vision

Building a comprehensive herbal education platform that makes botanical wisdom accessible to modern wellness seekers. Natural Self Goddess will feature a searchable library of 200+ herb profiles, each delivered through structured video content that balances scientific accuracy with accessible storytelling.

Approach

• Researched traditional uses and modern scientific understanding of alfalfa's health benefits

• Developed script structure balancing educational information with engaging storytelling

• Created visual design supporting key talking points and maintaining viewer attention

• Wrote copy that translates complex nutritional information into accessible, actionable guidance

• Designed thumbnail and title optimized for YouTube discovery while accurately representing content

Result

Comprehensive educational video content demonstrating ability to create multi-format wellness content (video, written copy, visual design) that engages audiences while providing valuable, accurate information.

Source: YouTube Rebranded Channel

Data-Driven Optimization: Testing thumbnail designs, video structure, and distribution strategies with pilot content to establish best practices before scaling production. Early performance data will inform production decisions as the library grows.

Source: A/B Testing of Thumbnails using YouTube Analytics

Current Status

Phase 1: Pilot & Framework Development

• Content architecture and production framework established

• YouTube video content used in the Framer CMS content framework

• First herb profiles published and gathering performance data

• Pinterest audience cultivation (900+ engaged followers)

• Repurposing content across social media platforms per KPI metrics goals

• Multi-platform distribution strategy in development

Pinterest Pins

Skills Demonstrated

Scriptwriting • Educational Content • Visual Design • YouTube Content Strategy • Health & Wellness Writing • Cultural Content • Multi-Format Content Creation

Tags: YouTube Content, Educational Writing, Script Writing, Visual Design, Wellness Content

Full Content Design Case Study coming soon!