Natural Self Goddess | Content Development Roadmap & Framework

Alfalfa: The Forgotten Superfood | NSG Herb Hub Library

Role

UX Content Strategist

Industry

Information Technology, UX Content Marketing (OR: Health & Wellness, Digital Education)

Duration

Current

Sacred Self Care Journal Cover
Sacred Self Care Journal Cover
Sacred Self Care Journal Cover

The Vision

Building a comprehensive herbal education platform that makes botanical wisdom accessible to modern wellness seekers. Natural Self Goddess will feature a searchable library of 200+ herb profiles, each delivered through structured video content that balances scientific accuracy with accessible storytelling.


The Strategic Approach

Rather than launching all at once, I'm building this methodically—testing format, gathering performance data, and refining the system before scaling production.


Content Strategy: Designed a standardized content framework for 200+ herb profiles, with each video covering botanical overview, traditional uses, modern applications, preparation methods, safety considerations, and practical recipes.


Multi-Platform Distribution: Building audience across YouTube (primary video platform) and Pinterest, where I've cultivated 900+ engaged followers through strategic content marketing. Each herb video feeds a broader ecosystem of social content, website integration, and community engagement.

Source: YouTube Rebranded Channel


Data-Driven Optimization: Testing thumbnail designs, video structure, and distribution strategies with pilot content to establish best practices before scaling production. Early performance data will inform production decisions as the library grows.


The Vision

Building a comprehensive herbal education platform that makes botanical wisdom accessible to modern wellness seekers. Natural Self Goddess will feature a searchable library of 200+ herb profiles, each delivered through structured video content that balances scientific accuracy with accessible storytelling.


The Strategic Approach

Rather than launching all at once, I'm building this methodically—testing format, gathering performance data, and refining the system before scaling production.


Content Strategy: Designed a standardized content framework for 200+ herb profiles, with each video covering botanical overview, traditional uses, modern applications, preparation methods, safety considerations, and practical recipes.


Multi-Platform Distribution: Building audience across YouTube (primary video platform) and Pinterest, where I've cultivated 900+ engaged followers through strategic content marketing. Each herb video feeds a broader ecosystem of social content, website integration, and community engagement.

Source: YouTube Rebranded Channel


Data-Driven Optimization: Testing thumbnail designs, video structure, and distribution strategies with pilot content to establish best practices before scaling production. Early performance data will inform production decisions as the library grows.


EyeAMLoveJournals website page
EyeAMLoveJournals website page
EyeAMLoveJournals website page

Source: A/B Testing of Thumbnails using YouTube Analytics


Current Status

Phase 1: Pilot & Framework Development

  • Content architecture and production framework established

  • YouTube video content used in the Framer CMS content framework

  • First herb profiles published and gathering performance data

  • Pinterest audience cultivation (900+ engaged followers)

  • Repurposing content across social media platforms per KPI metrics goals

  • Multi-platform distribution strategy in development


Timeline: Scaling to 200+ videos through 2026 using a validated format and data-driven production approach.

Pinterest Board and Pins
Pinterest Board and Pins
Pinterest Board and Pins
Herbal Recipes & Kitchen
Herbal Recipes & Kitchen
Herbal Recipes & Kitchen
Herbal Apothecary & DIY
Herbal Apothecary & DIY
Herbal Apothecary & DIY

Other projects

© 2025 Daria Smith Giraud Inc. All Rights Reserved. Operated by DariaCreativeCo®.

© 2025 Daria Smith Giraud Inc. All Rights Reserved. Operated by DariaCreativeCo®.

© 2025 Daria Smith Giraud Inc. All Rights Reserved. Operated by DariaCreativeCo®.