NaturalSelfGoddess - Healing Brand

Challenge

Launching a new wellness content platform targeting Black women requires culturally-informed content strategy, clear information architecture for complex wellness topics, and an authentic voice that resonates without appropriating or oversimplifying traditional healing practices. The platform needed to serve both wellness beginners, experienced practitioners, and health enthusiasts.

Approach

• Developed deep user personas representing different demographics and wellness journey stages (curious beginners, returning practitioners, advanced students)

• Created information architecture for herb library, journal products, and educational content, organized by user goals rather than botanical taxonomy

• Designed voice & tone guidelines balancing authority with accessibility

• Wrote UX microcopy for e-commerce flows, content library navigation, and product descriptions

• Developed content strategy alternating between physical healing and emotional wellness topics

• Built a culturally-informed content framework respecting traditional knowledge while making it accessible

I developed a holistic design and education strategy that weaves self-care, astrology, and AI innovation into one cohesive ecosystem. The key pillars include:

• EyeAmLove Journals — A series of guided journals integrating reflection, somatic awareness, and indigenous creative healing practices.

• Chiron Your Wounded Healer Online Course — A multimedia learning experience combining astrology, shadow work, and energy integration for deep personal transformation.

• Audio Meditations & Healing Design System — Visual and interactive elements designed to evoke calm, presence, and embodiment across all NSG touchpoints.

• The Soulcial GPT Series — Custom ChatGPTs (Soulcial Presence and The Soulcial Profile) guiding healers, coaches, and creatives in aligning authentic voice with digital strategy.

• More ideas brewing — Works in progress to be revealed as they take shape.

I've created a detailed content roadmap connecting these offerings into one user-centered digital sanctuary, accessible, experiential, and emotionally intelligent.

Content Design Solutions

Information Architecture: Organized complex wellness information into intuitive categories and navigation that meets users where they are in their journey

Product Descriptions: Clear, benefit-focused copy that educates while converting, respecting traditional knowledge without oversimplifying

Educational Content: Structured long-form content teaching healing protocols from lived experience rather than regurgitated trends

E-commerce UX: Microcopy that guides purchasing decisions, answers questions preemptively, and builds trust through transparency

Email Marketing and Lead Magnet content design

Third-party ecommerce solutions and copywriting

AI Automation for Content Creation and Datasets — for CMS Framer Content (in progress)

Basic AI Automation for Google Sheets to CMS Framer content

Result

Complete content strategy and UX microcopy for wellness platform launch. Content framework positions brand as culturally-informed authority while maintaining accessibility for wellness beginners. Clear navigation and educational resources create a sustainable engagement model.

Skills Demonstrated

Content Strategy • UX Microcopy • Information Architecture • E-Commerce Content • Voice & Tone Development • Culturally-Informed Content Design • Educational Content Strategy • User Journey Mapping

Tags: Content Strategy, UX Writing, E-Commerce, Brand Launch, Cultural Content